Founded by PR legend Larry Weber, Racepoint is an earned-first creative agency. With over 22 years’ experience working with tech brands, we help startups become unicorns and corporate giants move at the speed of culture.
About Us
With media more fragmented than ever before, brands have to fight for focus. It’s not enough to talk about a new product or buy an ad and expect people to care. They don’t owe you their attention, you’re gonna have to earn it, with stories that refuse to be ignored. So, we built our shop to make brands unmissable – with bold, breakthrough ideas that stop customers dead in their scrolls. Make headlines. Turn heads. That’s we do.
Earned-First Capabilities
Get press. That’s our job. With our deep media relationships, we can help you land the cover of "Fortune" or get that coveted mention in "Wired." Sound cocky? Whatever, we’ve done it for our clients. From tech to mass media to sports, we’ve got you, well, covered.
True influence is about authenticity. We get that. From celebrity marketing to paid influencer programs, we curate the right influencers from every corner of the web to post about your brand. From gamer girls to devfluencers, Farmtok bros to analysts – we engage thoughtfully and organically to turn likes into brand loyalty.
Reels. TikToks. Snaps. Grams. Substacks. We pretty much speak in subtitles and brainstorm social-first. Whether it’s executive thought leadership, sweating tech specs, or brand storytelling, we create buzzworthy and binge-worthy social content to make you smash that like.
We think headline-first. Whether it’s stunts, content, activations or full-fledged campaigns, we have award-winning creatives that dream up pressworthy ideas in their sleep. Don’t worry, we won’t bill you for their sleep.
Whether it’s a podcast, bylines, sizzle or social tease, our in-house production studio creates premium, high-quality content quickly and efficiently for small-scale productions. And we do it every day for Fortune 50 brands.
In a world that operates in sound bites, you only have a few seconds to get your point across. So, we help you identify the single most important thing you need to say and the most important places to say it, that’s hooky, catchy, ownable-y. All the ies.
Brands aren’t just logos in boxes anymore; they’re worlds that you can step inside of. And for us, whether it’s hijacking a conference, a stunt, or an owned brand event, we create experiential activations that are designed to flood the feed – programming everything so it’s built to be shared.
