On June 22, 2011, VP of Marketing and Social Media Kevin Green and Digital Influence Group were featured in CommPRO.biz’s “Marketing HQ” blog.
Kevin’s article, “No Robots Please: How to Avoid the Ugly Consequences of Micromanaging Social Media Employees” discusses:
- Consequences of Controlling Brand Messages in Social Media
- The “Robot Effect” and the “Pavlovian Effect”
- Training Employees to Serve as Brand Ambassadors