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Kevin Green featured in CommPRO.biz | Micromanaging Social Media Employees

On June 22, 2011, VP of Marketing and Social Media Kevin Green and Digital Influence Group were featured in CommPRO.biz’s “Marketing HQ” blog.

Kevin’s article, “No Robots Please: How to Avoid the Ugly Consequences of Micromanaging Social Media Employees” discusses:

  • Consequences of Controlling Brand Messages in Social Media
  • The “Robot Effect” and the “Pavlovian Effect”
  • Training Employees to Serve as Brand Ambassadors

Questions for Kevin? Connect with him on Twitter @KevinMGreen, or at his personal blog Green Matter Thoughts.