DIG Article on Social Media Training Programs featured in

On July 22, 2011, VP of Marketing and Social Media Kevin Green was featured in’s “Thought Leaders” blog.

Kevin’s article, “Is Your Social Media DOA? Here Are 5 Ways to Fix It with Social Media Training” discusses:

  • Different formats of training and how each supports your business
  • Using social media programs to develop Social Business Employees
  • Accounting for varying skill levels in the program
  • Planning long term to keep employees apprised of changes/adjustments
  • Selecting the tools/platforms that are right for your employees’ needs and objectives
  • Creating a feedback loop
  • Measuring and monitoring employee participation


Questions for Kevin? Connect with him on Twitter @KevinMGreen, or at his personal blog Green Matter Thoughts.