State of the Union 2015

Racepoint Global

#SOTU 2015

Around this year’s State of the Union address, there will be an unprecedented number of opportunities to engage with the White House, the President and other staffers on social media platforms – including a virtual Big Block of Cheese Day. Racepoint Global has prepared its annual SOTU social media guide to help you join the discussion and capitalize on the activity around the speech.


The official hashtag for the speech is #SOTU. Additionally, we would recommend that you watch the #SOTUChat hashtag during and immediately after the speech, as this is the official hashtag for submitting questions to the President’s senior advisors for discussion directly after the speech. Have a question? Ask using the hashtag.

Where to watch the speech live online:

The speech will be broadcast live on several different White House social media properties and mobile devices via the White House mobile applications. You can also sign up here to receive email updates with exclusive content before and after the speech.

The White House landing page will offer the “enhanced version of the speech,” and will include graphics, data, charts, and other relevant information. Notably, the speech will be featured on two additional White House social media channels this year: Instagram and Tumblr.

AFTER THE SPEECH                         

Immediately following the speech and over the course of the week, there will be several events and other opportunities for additional engagement around the State of the Union.

Virtual Big Block of Cheese Day:

On January 21st, the day after the speech, the Obama Administration will host their second-annual virtual Big Block of Cheese Day . Members of the Obama administration will answer questions from everyday Americans in real-time on social media about the President’s State of the Union address and the issues that are most important to you.  Find them on Twitter, Facebook, Tumblr, Instagram and via Google+ Hangout.

The event is named after President Andrew Jackson’s original open house featuring a 1,400-pound block of cheese that sat in the main foyer of the White House on February 22, 1837. This original “Big Block of Cheese Day” (popularized by its occurrence on The West Wing) opened the doors of the White House to thousands of citizens to interact with cabinet members and White House staff – and to carve off a slice of the four foot by two foot thick slab of cheddar.

The White House will announce a complete schedule of engagement events surrounding its virtual “Big Block of Cheese Day,” though for now, viewers can start asking questions using the hashtag #AsktheWH.

YouTube Creators Interview President Obama:

On Thursday, January 22nd, join in for State of the YOUnion , where a handful of YouTube creators will interview President Obama and discuss the policies from his State of the Union speech. Do you have a question you want YouTube creators to ask the president? First, follow the White House on YouTube, and then use #YouTubeAsksObama across all social media channels to submit your questions for a chance to have them asked during the interview with President Obama.