Technology is Scary, But it Doesn’t Have to Be

Racepoint Global

Written by: Amanda Dalton ─ Senior Account Executive

Technology is developing at a rapid pace and individuals have to make the choice to either adopt it or ignore it. These can be conscious decisions, like choosing to use an AM/FM radio, which is familiar and reliable, over a portable speaker with Bluetooth that may seem complicated and unnecessary. There are also technologies that exist which many aren’t even aware of and haven’t been exposed to, but no matter how much we resist and are hesitant toward technology, it will become a part of everyone’s life.

This week, Tesla’s Elon Musk launched the BFR (Big Falcon Rocket) – I’m still skeptical about the name – which not only sets the record as the world’s most powerful rocket but also carried Musk’s personal Tesla Roadster, evoking the image of a car flying through outer space.

Musk’s SpaceX advancements and endeavors have positioned regular space travel as something that could be a possibility in the near future. Seeing a car fly above the earth is an attempt to bridge the gap between our current form of transportation and what could be, making illustrations from The Jetsons attainable.

In addition to the company’s large displays reaching the general public around the BFR, Musk takes on the task of progressing acceptance of his technologies through his genuine personal presence on Twitter with a quirky sense humor, which humanizes the person behind the tech and makes something big and scary seem a little less daunting.

Space travel is still something far in the future compared to many technologies creeping into our day-to-day lives. Driverless vehicles and the automation of jobs, to name a couple, are real concerns in today’s society.

Similar to Musk’s approach, leaders of companies who deal with these tangible technologies can be beneficial spokespeople. If they choose to participate in conversation with consumers, listen to outside perspectives, and voice thoughts, their voice on social media can help make technology less intimidating. This will show the audience how tech can be incorporated into everyday life and how sometimes the benefits of innovative technology can outweigh the perceived negatives.

Lastly, don’t be afraid to show a little personality. Technology can be scary, but having an advocate who is transparent and genuine, can make a huge difference in perception and acceptance.