Chairman Larry Weber to Moderate Panel at 2013 Open Mobile Summit

November 12, 2013

On Tuesday, Nov. 12, 2013, Chairman Larry Weber will be moderating a panel discussing “Mobile Advertising: Power of the Personal” at the 2013 Open Mobile Summit (Nov 12-14) in San Francisco, CA.

Session Time: 2:40 – 3:20pm PT
Location: Parc 55 Hotel (55 Cyril Magnin St, San Francisco, CA )

Mobile Advertising: Power of the Personal
Slow out of starting gate, in 2013 mobile advertising is now speeding down the highway with realistic ROI. What will it take to bring the big $ to the mobile platform?

  • The lead or the complement.  What does it take to extend a brand using a mobile-first experience?
  • Shifting from one time buyer to a loyal customer.  How are brands using mobile to engage customers over the long term?
  • The future of mobile advertising. Are there new second screen and viral video players that can refresh the scene?

Speakers:

  • Steve Weinswig, VP, Managing Director of San Francisco, R/GA
  • Daniel Rosen, CEO, Joule WW
  • Scott Kelliher, Chief Development Officer, AOL
  • Greg Consiglio, President & Chief Operating Officer, Viggle

As friends of Racepoint Group, anyone interested in registering for the event can do so at a discounted rate. Book before Oct 18th to save $400 off the final ticket price by writing ‘2439SPK’ in the discount code box here:https://secure.firstconf.com/openmobilemedia/san-francisco/register.php

View the entire 2013 Open Mobile Summit Agenda