China Tech Media Voice: Wireless Technologies and Automobile Electronics to Drive Upcoming News Agenda in China

March 23, 2016

Hong Kong/Shanghai – Wireless technologies and automobile electronics will be the hot topics for leading technology publications in China in 2016 as applications such as wireless charging, smart homes and robotics drive cutting-edge innovations, according to China Tech Media Voice 2016, a survey of top Chinese journalists by Racepoint Global, an intelligence-driven marketing agency that delivers results for the accountability economy.

China Tech Media Voice 2016 is part of Racepoint Global’s InMedia series of research to provide the most up-to-the-minute market intelligence to technology companies. China Tech Media Voice 2016 follows the 2015 publication of China Rising, a report on Chinese government policies to support the technology industry.

As the report uncovers, 88% of journalists indicated that they are most interested in watching developments in wireless technologies in 2016, with 71% identifying automobile electronics as a key focus this year. The inaugural China Tech Media Voice 2016 surveyed editors and reporters at 17 of China’s most influential technology publications including Electronic Products China, EEWorld and Yesky.com.

“Technology companies with strong wireless and auto-related offerings have a great opportunity to participate in conversations that will shape the news agenda this year and beyond,” said Shijun Ma, Senior Vice President, Racepoint Global. “The tremendous growth of the Mobile Internet and the Internet of Things in China have truly global implications, and are driving innovations not only in Beijing’s Zhong Guan Cun, but also in North America, Europe and other parts of Asia.”

Technology journalists have also identified smart home solutions as key in driving growth in IoT market growth in China, journalists told Racepoint Global, followed by auto and healthcare sectors.

The insights from China’s top technology journalists help Racepoint Global provide up-to-the-minute intelligence and counsel to semiconductor clients, strengthening their interactions with media and other key stakeholders in China through effective public relations, social media community management and content marketing.

“Chinese companies including Huawei and Baidu are leading global innovations in many disciplines from next-generation networking to self-driving vehicles,” said Mark Lee, Vice President of Racepoint Global. “China is a champion of cleaner and more efficient vehicles to cut carbon emissions and air pollution, and Chinese technology companies are leading the way in Smart Homes and telematics technologies that connect households and drivers to Internet applications for smarter navigation and fuel management.”

With the Chinese government prioritizing strategic initiatives such as “Made in China 2025” to upskill manufacturing technologies, there will be increased focus on solutions such as FPGA (field programmable gate array), according to the China Tech Media Voice. In fact, 41% of respondents identified industrial applications as one of the biggest driver for FPGA deployments in the next five years, more than double the percentage for other applications including medical and consumer electronics.

The focus on home-grown technology innovations as China’s economy upgrades to higher-value sectors will have major repercussions on the global semiconductor industry, according to China Tech Media Voice. 47% of journalists picked the restructuring of the Chinese economy as a “game changer” for the chip industry worldwide, while the rest identified macroeconomic uncertainty as the main factor.

The role of multinational semiconductor companies will remain key in China, as most journalists in the survey still see the country importing most of its chip technologies by 2020. 59% of journalists surveyed expect the continued growth of Chinese investments in foreign tech firms. In recent years, Chinese investors have invested in foreign semiconductor firms including Integrated Silicon Solution and OmniVision Technologies.

88% of those interviewed at least somewhat agree that social media has already become as important as traditional print/online platforms. However, media generally accept that established websites of the core outlets remain very influential despite a sharp spike in owned media and a more diversified range of channels. 100% of respondents use their personal social media platforms for work-related publishing, industry commentary and industry news production.

With a team of knowledgeable and experienced marketing experts in Shanghai, Beijing, Hong Kong, Boston, San Francisco, Detroit, Washington DC and London, Racepoint Global is strongly-positioned to help companies in industries spanning semiconductors, networking, consumer technology and healthcare harness the power of PR and Digital Marketing to achieve their business goals and objectives.