Coverage in Marketing – In-House versus Agency?

August 28, 2015

By Peter Prodromou

Keeping marketing in-house vs. outsourcing to agencies is one of the most debated topics in the marketing and communications field. Which is more effective? Where is the expertise? Which will help contribute to the future success of my company?

While these questions do not have clear cut answers, trends of companies seeking marketing assistance have been shifting back and forth between in-house and agency for decades. In recent months, while companies lean towards in-house, how do agencies survive? Survival is based on intelligence, innovation and an evolution of capabilities that fit your client’s needs. Agencies that are able to provide effective expertise and strategic knowledge to their clients are the ones who will survive. Read full article here.