DIG Article on Branded Hashtags featured in the SMAC Forward Blog

August 16, 2013

On August 16, 2013, a contributed article by Digital Influence Group’s Director of Marketing, John Mataraza — “Why Branded Hashtags Don’t Make Your Campaign Social” — was featured in the Social Media Advertising Consortium’s SMAC Forward Blog .

Check out the article to read John’s perspectives on why brands must keep the consumer’s behaviors at the core of their hashtag strategy, when they should and should not be used, and how to effectively incorporate hashtags into your social media efforts.

Connect with John Mataraza on Twitter at @jmaz3