DIG Article on “Snackable Content” featured in MarketingProfs

August 30, 2011

On August 30, 2011, an article written by Digital Influence Group’s Glenn Engler was featured in MarketingProfs — “Snackable Content: The Key to Engagement”.

Glenn’s article discusses the importance of creating a “consumable story” and why “snackable” content is more likely to drive trial and engagement than in-depth longer form content.

View the article on MarketingProfs here: http://www.marketingprofs.com/articles/2011/5791/snackable-content-the-key-to-engagement