DIG Article on the Worth of Facebook Fans featured in Digiday

March 30, 2011

On March 30, 2011, Digital Influence Group CEO Glenn Engler’s article titled “Facebook Fans are Worthless” was featured in Digiday’s HypeBusters.

The piece discusses why a social media strategy focused on deepening a company’s Facebook presence is ultimately building Facebook’s brand (not your company’s) and why customer targets should be put at the core of the strategy instead of Facebook.