DIG Article on Use of Social Media in Healthcare featured in PharmaVOICE

May 1, 2011

Digital Influence Group’s VP of Social Media Kevin Green was featured in the May 2011 issue of PharmaVOICE magazine. Kevin spoke with reporter Robin Robinson about the use of social media in mapping healthcare populations, and the impact social/digital and community building was having on the pharmaceutical industry.

View the digital version of the articles online (free) using the links below:

Tapping Into the Power by Getting Personal (pages 26-29)
“The industry can no longer conduct business as usual; it must get personal by using social media to build healthy relationships.”

Social Media: Paving the Way (pages 30-31)
“Patient insights have the potential to change the course of medicine.”

Connect with Kevin on Twitter: http://twitter.com/kevinmgreen
Read Kevin’s Social Marketing Blog: Green Matter Thoughts