DIG Social Business Work with IBM Featured in Forbes

October 23, 2012

On October 23, 2012, Senior Vice President of Strategy Kevin Green was featured in a Forbes article that discussed Digital Influence Group’s “social eminence” work with IBM.

The article – The Social Business Imperative – was written by SAP’s Senior Director of Global Marketing, Michael Brenner, who attended Kevin’s recent MarketingProfs B2B Forum session about Empowering Employees as Social Media Brand Ambassadors and Building the IBM Brand in the Social Sphere via the Digital Influence Group Spark program.

View the Forbes article and slides below to learn why IBM says this program is “the most powerful marketing tool they have” and how leveraging employee brand ambassadors across the organization led to an increase in leads and conversions.

View slides from Kevin’s MarketingProfs B2B Forum session:

Empowering Employees as Social Media Brand Ambassadors from Digital Influence Group