On October 8, 2013, Racepoint Group hosted an event at our Boston office with the PubClub, discussing what’s next with Content Marketing. Check out video from the event and be sure to read Lindsay LeCain’s, guest blog on PubClub.org, “Relevancy is Emperor.”
Content, Communications, Conversion: Why Telling Stories is More Important than Ever
Behind every great brand, there’s a great story. Communications professionals are the ones who help shape and share that story with different audiences. Yet social media, mobile devices and the Internet have changed the way those stories are told.
Social media has made every story a two-way street, where interaction helps shape and create the brand. Mobile has introduced the need for real-time, dynamic stories. The Internet has enabled brands to become publishers. All of this begs the question: how many stories should a brand tell? And how does a communications professional help tell those stories?
The answer is content marketing. The newest tools today – from LinkedIn Groups to Promoted Tweets, HubSpot to Google Adwords – have introduced new complexity and new possibilities for communications pros… but only if they know how to use them. While earned media is still an important goal to build a brand, great coverage in a newspaper can be complemented by sponsored content on a website and paid promotions on social media. Brands can nurture communities of experts or deliver great, compelling content to their audiences on a daily basis, generating leads and building brand awareness at the same time.
On October 8, our panel of experts will get together to discuss exactly how content marketing plays this all-important role in communications.
- Margo Monnier, vice president of marketing at Digital Influence Group, a division of Racepoint Group, will discuss her experience running an award-winning campaign where they took an inventive converged media/content marketing approach.
- Pat Hume, president of Trapit, will touch on the next generation of content curation for marketers
- Drew Wallace, inbound marketing consultant at HubSpot, will discuss the connection between great content and search engine optimization (SEO)
This event is certain to be a valuable experience for aspiring communications professionals and industry veterans alike. We hope you’ll join us for an educational evening with our content marketing and PR experts as they talk about content, communications and conversion!
- Pat Hume, TrapIt, @TrapIt, http://trap.it
- Margo Monnier, Digital Influence Group, @MargoMonnier, http://racepointglobal.com/
- Drew Wallace, Hubspot, @Anotherdrew, http://www.hubspot.com
Tuesday, October 8, 2013
6:00 p.m. – Dinner and networking
6:30 p.m. – Program
53 State Street – 4th Floor
Boston, MA 02109