On November 1, 2013, Racepoint Global and the Social Media Advertising Consortium (SMAC) hosted “Brand Storytelling through Influencer Content,” the first webinar of SMAC’s Social Media Webinar Series. During the webinar, representatives from Ford and Glidden Paint discussed using a fully integrated and distributed approach to Marketing, using likeminded influencers and helpful tools that provide value and respond to consumer needs.
Speakers included Scott Monty, Global Digital Communications Manager, Ford, Renee Entinghe, Insight & Social Media Strategy, Glidden Paint/PPG and Moderator Kevin Green, EVP of Global Digital Strategy and Partnerships, Racepoint Global.
EVP, Global Digital Strategy and Partnerships
Check out content from the webinar below to learn how to create a meaningful brand experiences through storytelling and how to use influencers to captivate and inspire consumers and drive consideration.
View Tweets from the Webinar on Storify
View Webinar Slides on SlideShare
0:00:01 — Kevin Green, Racepoint Global — Introduction to Speakers and Landscape
0:07:26 — Renee Engtinghe, Glidden Paint presentation
0:25:44 — Kevin Green asks Renee about using bloggers/influencers as “trusted friend” to the brand
00:29:11 — Scott Monty, Ford presentation
00:48:05 — Q&A session: includes questions to Ford and Glidden about content creation, role of partners in influencer programs, how to “woo” influencers to become a part of a program, and measuring ROI and program effectiveness.