Integrated Agency Adds Steve Eppich to Lead Its Proprietary Influencer Identification Platform which Delivers Enhanced Targeting and Superior Results
BOSTON– Racepoint Global, an integrated global marketing agency, announced today the addition of Steve Eppich as Vice President of Product and Platform Management. Steve will spearhead FieldFacts, the agency’s proprietary influencer identification platform, through its next phase of full-scale commercialization. Based in Boston, Eppich will work closely with account leads around the world.
“I’m very excited to join the Racepoint team and to bring my product background to this marketing services environment and the FieldFacts platform,” says Eppich. “The agency recognizes the current value and the potential of its proprietary platform, and I’m so thrilled to be part of this continued drive to bring new resources to the business.”
Prior to joining Racepoint Global, Steve worked at two start-up companies in the retail space, building and scaling information- and analytics-based products while developing and leading high-performance product teams.
Steve was one of the first employees at Management Ventures, Inc. and helped build the retail advisory and analytics company, which was acquired by WPP and became the core of Kantar Retail. At Kantar, Steve started a product-oriented analytics business inside a services firm, first to support internal teams, then led development of a content delivery platform to serve client needs and launched it as a subscription-based business model.
He also previously held a position at Information Resources Inc., (IRI) where he served as an advisor and team leader with his client, CVS Health. Steve worked with the client and IRI teams on issues involving market measurement and analysis, consumer behavior insights and store merchandising.
Steve was also an early employee at Retailnet Group, another retail-oriented advisory business, which was acquired by London-based Ascential Group, a global media organization with numerous digital brands. During his tenure there, Steve was responsible for the development and commercialization of a web-based platform that delivered structured analytics and insights for global brands and multi-national retailers, where the info/content was used for planning and strategy development, sales planning, resource allocation and risk mitigation.
“We couldn’t be more excited to welcome Steve to the Racepoint Global team,” said Peter Prodromou, president and CEO of the agency. “We were very selective during this process. Steve has led marketing technology companies to great success, and his level of expertise and customer understanding will make him the ideal product development lead for FieldFacts. We know Steve will work with our FieldFacts team to continuously advance the service offering, which will be a key role in the agency’s continued strategic direction and overall growth plan.”
With a passion for accentuating the voice of the customer, Steve will work with the agency to identify areas of continued enhancement (such as analytics and measurement) and progression of the FieldFacts technology, integrating forward-thinking concepts into client work, and taking new ideas to market globally. Continued build-out of the FieldFacts platform will result in new, unique insights and faster discovery and evaluation of influence in the market by our account teams and subscribers so they’re out in front of the conversations on client brands and important issues.