BOSTON, February 6, 2014 – Racepoint Global, an advanced marketing services agency at the intersection of influence and action today announced the hire of John Gonnella as senior vice president, group creative director and Madlene Olander as senior vice president, director of production services. Both will be working out of the company’s world headquarters in Boston.
These two strategic hires are part of the agency’s continued growth and integration of digital services and content into its core offer, following the merger of Racepoint Group and DIG into Racepoint Global. The addition of these key strategic assets, both of whom will be integrated deeply into the company’s core accounts, gives Racepoint Global a continued strategic advantage over its competitors. Additionally, their experience with large consumer and B2B brands offers another dimension to the company’s growing client base.
As the industry continues to shift and evolve, creative plays an increasingly larger role with the demands of clients and is indicative of the future of PR. The agency continues to raise the creative bar and is embracing the enormous opportunity for the industry. Working hand-in-hand with production, creative processes are seamless – from concept to delivery.
In his role at Racepoint Global, John directs and leads the Global Digital Services team – a group of talented creative heads, producers and developers – and manages multi-disciplined teams to execute programs that span a variety of channels including digital, emerging media, video and traditional branding.
Before joining Racepoint Global, John was vice president, group creative director at VML, where John led an international team of artists, copywriters, video specialists and user experience experts. Previous to VML, John was senior vice president, group creative director at Digitas, serving several flagship agency accounts, such as General Motors North America, Virgin Life Care and AT&T.
As the Senior Vice President, Director of Production Services, Madlene leads and directs the delivery of Racepoint Global’s digital creative, content, technology and traditional studios work from concept to final production. She manages quality control for all programs the agency executes to ensure Racepoint is delivering exceptional, cutting edge work. With her outstanding process engineering skills and ability to improve margins on both large and small accounts, Madlene is a key addition to the agency.
Before coming to Racepoint Global, Madlene was the director of operations at Cambridge BioMarketing and project management office vice president and general manager at Cramer.
“We’re delighted to welcome John and Madlene to the Racepoint team,” said Peter Prodromou, president of Racepoint Global. “Both Madlene and John bring impressive levels of experience and knowledge that will advance the Racepoint Global footprint. Madlene’s enormous level of experience recognizing business challenges and finding solutions will assist in streamlining Racepoint’s processes while John’s fresh, creative and original outlook will undoubtedly advance the agency’s creative division.”