Integrated global marketing agency grows healthcare and technology practice across Greater China
HONG KONG – Racepoint Global, an integrated marketing communications agency, today announced the addition of four new clients in the healthcare and technology sectors. The agency, known for delivering big agency results with a small agency touch, has begun the year with strong momentum across all of its offices in Greater China.
“We are excited to work with these cutting-edge brands, helping them with a wide range of communications needs and helping them meet their business goals,” said Racepoint Global’s Asia Deputy Managing Director, Mark Jackson. “As we look ahead, we have an expanding portfolio of healthcare and tech/semiconductor clients requiring global representation and strategic direction in multiple markets.”
With its extensive and renowned portfolio of clients, Racepoint Global will deliver multifaceted media campaigns including content development, digital and social media, public relations, influencer mapping, and experiential marketing for the new additions to its roster.
“We loved Racepoint Global’s enthusiasm, creativity, and professionalism,” said Roger Ordman, VP Global Marketing, Medix Global. “It was important for us to collaborate with an agency that not only has established media relations and experience working with powerful healthcare and technology companies, but also the expertise to help guide international companies in the China market. We needed an agency that could work seamlessly across regions. Racepoint Global ticked all of those boxes for us.”
Racepoint Global’s new client partnerships in the Greater China region include:
- Applied Materials, the global leader in materials engineering solutions for the semiconductor, flat panel display, and solar photovoltaic industries. Racepoint Global works with Applied Materials to develop its integrated communications strategy, which includes media relations, content creation, and social media management.
- China Mobile International, a wholly owned subsidiary mainly responsible for China Mobile’s international business. Racepoint Global supports the company to launch its MVNO solutions in the UK including content development, media relations, and event management.
- Medix Global, a global & leading provider of innovative, high quality, medical management solutions. Racepoint Global works with Medix to raise brand awareness in Asia through an integrated communications strategy around media relations, content creation, and social media.
- MediaTek, a fabless semiconductor company creating pioneering products for Helio smartphones, automotive, IoT, home entertainment and mobile communications. Racepoint Global is supporting the company’s new product roll-out across China including event management, media outreach, content development and advertising.