LONDON – Racepoint Global, an integrated marketing communications agency at the intersection of influence and action, today announced it is expanding its technology practice team with the appointment of Kellie Collier as senior vice president.
With over 15 years’ technology marketing and communications experience, Kellie joins the senior leadership team in London and will be a strategic lead in managing and developing Racepoint Global’s technology practice.
“Racepoint Global is an exciting and fast-growth international agency that thinks differently and creatively about marketing communications, advocacy and engagement and I’m thrilled to be part of the team,” said Kellie Collier. “It’s a fascinating time in technology marketing as innovation creates new market leaders, transforms industries and shapes society. I’m looking forward to contributing to the work that is underway with some of the world’s most innovative brands and expanding the work we do with organizations and technology specialists looking to make a difference.”
Prior to joining Racepoint, Kellie was Head of PR and Communications at Goode International, where she led integrated, content and media campaigns for clients including Tencent, Dell, AVEVA, DataStax and Arrow, and worked extensively with digital transformation specialists and tech hubs. Previous to Goode, Kellie was Associate Director at AxiCom, where she led flagship campaigns for Samsung and Citrix and helped develop the agency’s EMEA network.
“Racepoint is leveraging its expertise in technology marketing to help organizations position their brands at a time of intense innovation,” said Andrew Laxton, EVP & MD of Racepoint Global Europe & Asia. “We are pleased to announce Kellie’s appointment as we grow our technology practice and help brands to expand the way they engage with their markets, and promote the value of technology investments to a variety of audiences and influencers.”