On Jan. 10, 2014, Racepoint Global Boston hosted the Social Media Breakfast 33, which featured a panel discussion on “The Evolution of PR, Marketing and Digital – What’s Next for the Agency World?” Racepoint Global Executive Vice President, Dan Carter, served as a member of the panel.
The Public Relations industry and agencies as a whole have seen more change and evolution in the last few years than within the past few decades. Major mergers and acquisitions are happening around every corner, some known firms are fading away, and a few nimble and more responsive players are emerging stronger than ever. But what is it exactly that is going to give certain agencies the upper hand in 2014?
Become a part of a friendly debate where a few of the most advanced thinkers in PR, marketing, social and digital will hash out what’s next for the agency landscape, what are the key factors that will set agencies apart from the rest in the years ahead, and what this evolution means for our clients and the programs we put into market