Racepoint Global Launches Life Sciences Practice

April 8, 2014

BOSTON, April 8, 2014Racepoint Global, an advanced marketing services agency at the intersection of influence and action, today announced the launch of its life sciences practice, led by industry veteran Marla Kertzman, senior vice president.

Racepoint Global has deep experience in life sciences and specific focus in bioinformatics, next-generation sequencing, molecular diagnostics and data analytic software for developing pharmaceuticals and specialty chemicals.

“Today we announce our commitment to the industry and our clients with a dedicated life sciences practice,” said Marla Kertzman. “Our approach of connecting with each point of the influencer ecosystem drives consistently strong results for our clients at this important time in life sciences technology.”

Racepoint Global currently works with a number of clients in life sciences, including Accelrys, ACD/Labs, Appistry, Nabsys, Oraya Therapeutics and Thermo Fisher Scientific. The agency creates and delivers fully integrated campaigns for companies in various stages ranging from startups to publicly held companies.

Racepoint Global launched the life sciences practice to support the sector’s rapid growth, and to partner with talented and passionate people who strive every day to make the world a better, safer and healthier place. Innovations in genomics, predictive medicine and in silico modeling, in particular, are driving monumental changes in personal health and scientific discovery. Racepoint shares its clients’ dedication to achieving these scientific advancements and is equally committed to their success.

“I am so pleased to announce the creation of this important practice,” said Peter Prodromou, president of Racepoint Global. “San Francisco and Boston, both cities that Racepoint calls ‘home,’ are epicenters of the life sciences industry. We see this industry as a high-growth area and look forward to the developments of the coming year.”

“For more than five years, the Racepoint team has demonstrated their commitment to our company,” said Leif E. Pedersen, senior vice president of marketing, product management and corporate development at Accelrys. “As a valuable and trusted partner, Racepoint has proved not only that they are dedicated to our partnership but that they can adapt to our expanding business and technology portfolio and rapidly align to our company and market requirements.”

“Since bringing Racepoint Global on as a partner, there has been significant increase in the Nabsys brand recognition throughout the life sciences ecosystem including media, analysts and social influencers,” said Darren Lee, vice president of business development, Nabsys. “The Racepoint Global team provided thoughtful and strategic counsel that was instrumental to the success of our presence at the 2014 Advances in Genome Biology and Technology (AGBT) show. The team not only secured 13 onsite press meetings for our CEO, but gained substantial traction on the social media front, compared to AGBT 2013, by doubling the amount of new Twitter followers and increasing Twitter mentions from 20 percent to 80 percent.”