Agency Continues to Expand Into Innovation-Leading Geographies
BOSTON – Racepoint Global, an integrated global marketing agency that delivers big agency results with a small agency touch, announced today the addition of an office in Raleigh, North Carolina. This office will be led by the agency’s newest Senior Vice President, Stephanie Styons.
“We are thrilled and eager to expand Racepoint Global’s footprint into Research Triangle Park and continue our commitment to opening offices in innovation capitals around the world,” said Karen Lew Bouchard, Chief Operations Officer at Racepoint Global. “We are so happy to have Stephanie’s energy and expertise as she leads this new office and joins our impressive team of strategic marketing professionals around the world.”
Research Triangle Park is home to some of the most innovative technology and healthcare brands in the world. The location is a natural fit for the agency, as Racepoint Global’s strategy is about establishing presence in innovation and capital formation hubs. By being in the Raleigh area, the agency is at the doorstep of leading technology brands and will also be able to serve clients with a more cost-efficient model. Part of Racepoint Global’s broader strategy is to bring a higher profit, high efficiency model to the industry in a time when competitors are still adapting old models.
“It is exciting to start the North Carolina office for Racepoint Global, an integrated global marketing agency known for its expertise and named one of the Best Places to Work,” explains Stephanie Styons. “There are so many corporations, emerging companies and impactful organizations that will benefit from our creativity, strategic thinking and outstanding execution. I am proud to live and work in North Carolina and to help Racepoint Global grow its presence throughout the Southeast.”
Styons is responsible for overseeing all client work conducted out of the new office, as well as managing the staff and new business growth. She was previously a SVP at Howard/Merrell, a full-service advertising agency based in Raleigh. In addition to overseeing PR and social media activities for the agency’s clients, Stephanie was involved with development and execution of multi-faceted programs, that included advertising, media buying and planning, and creative efforts.
Prior to Howard/Merrell, Styons was a VP in Weber Shandwick’s Boston office. During her 10 years at the agency, she worked with clients in the technology and biotechnology sectors. While working with emerging companies and multi-million dollar accounts, Styons developed and executed marketing programs and campaigns that heightened corporate brands as well as executive and product profiles. Throughout her career, she has helped build and implement successful, award-winning programs.
Racepoint Global will continue to expand its global footprint into 2018.