Racepoint Sets its Sights on the New Digital Consumer

October 16, 2012

On October 16, 2012, Racepoint Group announced the expansion of its Digital Consumer practice area, with three new clients partnering with the agency. View the announcement below for additional information:

Racepoint Sets its Sights on the New Digital Consumer

Digital Consumer Practice Looks to Influence Buyer Behavior in a Social Commerce World

BOSTON–(BUSINESS WIRE)–Racepoint Group, a global public relations agency defining the new model of communications through a deep understanding of traditional and social media, continues to build on a successful track record and attract leading consumer brands to its growing Digital Consumer Practice. Global brands such as Sony, Graphique de France, Catalina and Avery Dennison have played a pivotal role in informing and proving the agency’s unique approach to identifying, educating, influencing and engaging with today’s digital consumer.

Racepoint’s newest digital consumer clients include:

  • Graphique de France – a design firm dedicated to innovation and creative design that reflects emerging trends.
  • Catalina – the personalized digital media company behind customer offers for brands and retailers via online, mobile and social media channels, including Stop & Shop’s SCAN IT! Mobile.
  • Avery Dennison – a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry.

Through advanced consumer mapping, research and analytics along with its integrated media expertise, Racepoint helps its clients tap into consumer lifestyle behaviors and buying patterns to influence decision-making in a more substantive way. Ultimately, Racepoint believes this approach keeps brands relevant globally and locally, helps build greater brand equity for companies and delivers greater value for consumers.

“Once we understand our client’s communications challenges and desired business impact outcomes we leverage a mix of strategies, from analytics to consumer mapping, to global community engagement to create targeted, measureable programs that connect a company’s values with its customers’ passions,” says Jodi Petrie, Senior Vice President of Racepoint’s Digital Consumer Practice. “At the heart of our programs are integrateddigital, social and traditional strategies. Unlike many other agencies out there, we don’t silo traditional and digital media programs or people– we believe there’s ‘magic in the mix.’”

To learn more about Racepoint’s work with Sony, click here for a video case study.