Public Relations

Public Relations

In a world of sensory overload, the public relations team understands how to communicate our client’s message to the right audience, connect with the most influential media, and create lasting relationships with key influencers. By identifying channels of differentiation and understanding the influencer landscape, the PR team ensures our clients’ agenda is furthered and their message is heard.

Racepoint Global is committed to leveraging state-of-the-art technologies throughout a campaign and has a unique ability to identify, develop and nurture media, influencers and analyst relationships, while ensuring deep chemistry between our team and the client. Racepoint Global is inspired by our clients’ businesses; this level of dedication and passion drives us to work smarter and think bigger, every day.

Racepoint provides the following earned services for clients:

  • Earned Media Execution
    • Thought leadership
    • Media list development
    • Pitch angle creation
    • Editorial calendar tracking
    • Media/message training
  • Content Development
    • Customer case studies
    • Bylines
    • Press releases
    • Briefing documents
    • Email campaigns
    • Social posts
    • Blog posts
  • Content Distribution
    • Paid social strategy and execution
    • Native content recommendations
    • Website
  • Influencer Identification and Engagement
  • Product Launches
  • Reporting
    • Daily news scans
    • Competitive audits
    • Industry news audits
    • Issues and trends
    • Integrated campaign reporting