Blog: RPG’s Newest Trends and Industry Thought Leadership

Welcome to the Racepoint Global blog, where we combine thought leadership with the newest trends in integrated marketing to bring you news from around our global offices.

Category: Industry & Trends

Startup Clinic

July 17, 2017

Written by Mark Jackson, SVP & Deputy Managing Director, Asia I’ve spent my…

Finance: The Superhero in Crisis Management

July 10, 2017

Written by Mark Jackson, SVP, Deputy Managing Director, Asia A few days ago,…

Could PR Crises Impact Influencer Marketing?

May 24, 2017

Racepoint Global takes a look into the Fyre Festival disaster, and the…

East Meets West: 4 Cultural Tips for Dealing with Chinese Businesses

March 21, 2017

Written by Edwina Chung and Mark Fowler  With China well established as…

A Virtually Real State of Affairs

March 8, 2017

Virtual Reality (VR) has the potential to assimilate itself into a range…

Socially Influencing the Advertising Landscape

January 24, 2017

4 reasons why brands are looking to social influencers as an alternative…

Can I Have Two Minutes of Your Time to Read This?

December 12, 2016

2015. That was the year charity saw its reputation dragged through the…

What the Future May Hold for Agencies

October 27, 2016

Inspiration is always a great thing. But so is comfort. Comfort knowing…

Spread the Word: How Branded Experiences Generate Buzz and Social Sharing

July 8, 2016

“Tell me and I forget, teach me and I may remember, involve…

How to Find an Interesting News Angle in China

June 23, 2016

As a global PR agency, we need to learn an important skill:…