Blog: RPG’s Newest Trends and Industry Insights

Welcome to the Racepoint Global blog, where we discuss trendspotting and our insights around all things related to integrated marketing

Category: Industry & Trends

Can I Have Two Minutes of Your Time to Read This?

December 12, 2016

2015. That was the year charity saw its reputation dragged through the…

What the Future May Hold for Agencies

October 27, 2016

Inspiration is always a great thing. But so is comfort. Comfort knowing…

Spread the Word: How Branded Experiences Generate Buzz and Social Sharing

July 8, 2016

“Tell me and I forget, teach me and I may remember, involve…

How to Find an Interesting News Angle in China

June 23, 2016

As a global PR agency, we need to learn an important skill:…

The Millennial Myth: A $20K/hour Sham?

June 15, 2016

By: Ebonie Johnson Cooper, Senior Account Executive Despite what some may have…

Do the Math: Using Big Data, Cloud & IoT to tell the Story

May 31, 2016

By Adam Cormier, Account Director Broad generalization: I hate math, so how…

A Lesson for Marketing on Commitment…from Grey’s Anatomy

May 20, 2016

Commitment is not just a concept relevant to interpersonal relationships, a word…

Should Podcasts be a Key Part of a Smart Social Networking and Digital Strategy?

May 19, 2016

Podcasts are often overlooked. Nowadays companies are much more adventurous in how…

Placing the Human Story at the Center of your Strategy

May 5, 2016

Storytelling is as old as mankind. It’s what separates us from other…

What I Learned about Business from NBC’s Parks and Recreation

April 28, 2016

Written by Melanie Salemno, Intern at Racepoint Global NBC’s Parks and Recreation…