Blog: RPG’s Newest Trends and Industry Insights

Welcome to the Racepoint Global blog, where we discuss trendspotting and our insights around all things related to integrated marketing

Category: Industry & Trends

The Power Of Digital Content

February 24, 2016

We are now in the era of user generated content. Everyone can…

A Cheat Sheet for Getting Creative

February 22, 2016

As PRs, we are tasked on a daily basis to deliver ‘creative’…

What’s to Come: Super Bowl 2016 Ad Preview

February 5, 2016

Written by Brigid Sweeney, Senior Associate, Global Marketing and Business Development With…

Dunkin’ Donuts Gets Personal

January 28, 2016

Written by Ani Jigarjian, Vice President, Global Marketing and Business Development  Ok…

Dumb & Dumber: (Some) Brand Mistakes of 2015

December 23, 2015

 by Brigid Sweeney, Senior Associate, Global Agency Marketing & New Business People…

Holiday Marketing: Where Do We Draw the Line?

December 11, 2015

Written by Kayla Niedziejko, Associate, Agency Marketing Merriam Webster defines the word…

Five Communication Tips for Reaching Millennials

October 5, 2015

By Ebonie Johnson Cooper I love talking about millennials. As a millennial…

Video:  The Importance of Storytelling

September 18, 2015

In an age where 300 hours of video are uploaded to YouTube…

‘Generation Notification’

September 10, 2015

Speaking from a marketer’s perspective, our industry is focused on one of…

Planning a Successful Media Tour in China

August 28, 2015

(image source) As PR professionals, managing a press tour for our clients…