Racepoint Global is celebrating our 15 Year Anniversary this month!

Blog: RPG’s Newest Trends and Industry Insights

Welcome to the Racepoint Global blog, where we discuss trendspotting and our insights around all things related to integrated marketing

Category: Industry & Trends

The Evolution of Programmatic Buying for B2B Marketers

January 25, 2018

Written by: Suzy Hill ─ VP, Paid Media Dun and Bradstreet just…

A Glimpse into the State of Our Economy in Massachusetts

January 19, 2018

Written by:  Ani Jigarjian – VP, Global Marketing & Business Development I…

Using Reddit to boost your media coverage

January 12, 2018

Written by: Sarah Jarvis, Agency Marketing Intern, Boston Need a new smoothie…

Changing the Way We Think About Digital Marketing

January 5, 2018

2018 is going to be changing the way we think about digital…

2018 Predictions: More transparency, more accountability, less silence

December 14, 2017

Written by: Jenna Keighley, Senior Vice President, Racepoint Global UK Last week,…

Will Carrie Lam’s new policies boost Hong Kong’s global tech hub aspirations?

October 11, 2017

Written by Mark Jackson, Deputy Managing Director, Hong Kong office  This morning,…

Startup Clinic

July 17, 2017

Written by Mark Jackson, SVP & Deputy Managing Director, Asia I’ve spent my…

Finance: The Superhero in Crisis Management

July 10, 2017

Written by Mark Jackson, SVP, Deputy Managing Director, Asia A few days ago,…

Could PR Crises Impact Influencer Marketing?

May 24, 2017

Racepoint Global takes a look into the Fyre Festival disaster, and the…

East Meets West: 4 Cultural Tips for Dealing with Chinese Businesses

March 21, 2017

Written by Edwina Chung and Mark Fowler  With China well established as…