Who has the most effective brand ambassadors? Check out this inforgraphic which shows how leading brands stack up against one another when it comes to how social their employees are, their brand popularity in social media and the overall brand strength.
People act on the recommendations that come from sources they trust to influence them. What sources do people trust? Unsurprisingly, it's not TV.
Social media, in the form of email, IM, social networks and the web, are converging onto smartphones. Who's using them, and for what?
People don't necessarily demand that all media be free. What kind of content are people willing to pay for?