Blog: RPG’s Newest Trends and Industry Insights

Welcome to the Racepoint Global blog, where we discuss trendspotting and our insights around all things related to integrated marketing

Category: Social Media

Twitter’s #BrandBowl52 Recap

February 5, 2018

Written by: Jane O’Connor ─ Account Coordinator The Eagles weren’t the only…

#BrandBowl52

February 2, 2018

Written by: Jane O’Connor ─ Account Coordinator If you’re a true sports fan…

A Personal Guide to Building Your Online Brand

January 26, 2018

Written by: Elizabeth Rivelli – Assistant Account Executive As PR and marketing…

2018 Predictions: More transparency, more accountability, less silence

December 14, 2017

Written by: Jenna Keighley, Senior Vice President, Racepoint Global UK Last week,…

When Life Gives You Lemons…a Lesson in Effective Communications

February 3, 2017

12 lemons. One egg box. Eight million people reached in three Facebook…

President Trump’s Media Diet – And How It’s Changing Influence Campaigns

January 27, 2017

The new Trump administration is already demonstrating signs of a complex relationship…

Your Brand Should Be on WeChat – Give Me a Moment to Explain Why…

January 9, 2017

WeChat – it’s just Chinese WhatsApp with a few bells and whistles,…

The Napalm Girl | Navigating the Civil and Political Implications of Social Media

November 8, 2016

RacepointGlobal’s SCE Miles Alexander, blogs about the increasingly polarity in social media;…

Who Won Social Media Gold at the Rio Olympics?

September 2, 2016

Every four years, the summer Olympics inspires and motivates athletes and spectators…

Cashing in on Olympic Internet Fame in China

August 18, 2016

One surprise to come from the 2016 Rio Olympic Games is that…