Blog: RPG’s Newest Trends and Industry Thought Leadership

Welcome to the Racepoint Global blog, where we combine thought leadership with the newest trends in integrated marketing to bring you news from around our global offices.

Category: Social Media

When Life Gives You Lemons…a Lesson in Effective Communications

February 3, 2017

12 lemons. One egg box. Eight million people reached in three Facebook…

President Trump’s Media Diet – And How It’s Changing Influence Campaigns

January 27, 2017

The new Trump administration is already demonstrating signs of a complex relationship…

Your Brand Should Be on WeChat – Give Me a Moment to Explain Why…

January 9, 2017

WeChat – it’s just Chinese WhatsApp with a few bells and whistles,…

The Napalm Girl | Navigating the Civil and Political Implications of Social Media

November 8, 2016

RacepointGlobal’s SCE Miles Alexander, blogs about the increasingly polarity in social media;…

Who Won Social Media Gold at the Rio Olympics?

September 2, 2016

Every four years, the summer Olympics inspires and motivates athletes and spectators…

Cashing in on Olympic Internet Fame in China

August 18, 2016

One surprise to come from the 2016 Rio Olympic Games is that…

WeChat Moments – The Holy Grail of Social Media Marketing In China

June 16, 2016

WeChat, as you may have heard, is a social platform like no…

3 Branding Tips on Social Networking

May 26, 2016

In mobile internet era, most of us are being buried with huge…

What to Expect When WeChat Launches Paid Reading

May 12, 2016

Recent reports say that WeChat is planning to add several new features…

The NFL-Twitter deal: Second-screen Viewing, International Growth and the Next Roone Arledge?

April 8, 2016

Written by Scott Barboza, Senior Account Executive at Racepoint Global In television…