Check out our webinar and white paper which discuss the new organizational roles required to maximize social media presence and ROI.
View our March 2010 white paper, which defines Social Media Activation, why it's necessary to engage target audiences, provides a recommended plan to achieve success, and reviews two brand case stories.
View our white paper and webinar with ITSMA about how B2B technology marketers can build a strategic framework for integrating social media into their overall marketing plans.
View our webinar and white paper about how marketers in the healthcare industry can successfully navigate regulatory issues and maximize their online presence.
View our webinar and white paper, which discusses how to measure social media effectiveness and maximize ROI, and how to approach defining measurement in marketing programs.