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White Paper: Social Media Activation

by admin - Sunday, March 28th, 2010
View our March 2010 white paper, which defines Social Media Activation, why it's necessary to engage target audiences, provides a recommended plan to achieve success, and reviews two brand case stories.

Webinar and White Paper: Measuring Social Media ROI

by admin - Friday, October 30th, 2009
View our webinar and white paper, which discusses how to measure social media effectiveness and maximize ROI, and how to approach defining measurement in marketing programs.