ARM: Global Messaging Strategy

The Campaign

Racepoint Global established ARM’s global messaging and thought leadership, leveraging their existing expertise on the future of embedded, mobile, IoT and consumer electronics. To ensure they would continue to turn the conversation, we connected ARM meaningfully with the business press and broader electronics market.


RPG established a global messaging strategy to introduce ARM to technology press

Through effective global messaging, RPG connected ARM meaningfully with the business press and broader electronics market

 

The Results