ARM: Global Messaging Strategy

ARM designs chips that power 95% of mobile devices. In a competitive market with Intel, we needed to introduce them to technology press as the foremost chip leader.

The Campaign

Racepoint Global established ARM’s global messaging and thought leadership, leveraging their existing expertise on the future of embedded, mobile, IoT and consumer electronics. To ensure they would continue to turn the conversation, we connected ARM meaningfully with the business press and broader electronics market.


RPG established a global messaging strategy to introduce ARM to technology press

Through effective global messaging, RPG connected ARM meaningfully with the business press and broader electronics market

 

The Results


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