Cook Medical

Cook Medical needed to gain national media visibility with trade and business press, online influencers and financial analysts while competing with the likes of public companies, Boston Scientific and Medtronic.

RPG’s Client Work: Cook Medical’s National Media Strategy

The Campaign

As part of Cook Medical’s national media strategy, Racepoint Global developed story maps around differentiators to demand media attention. We then drove media themes to external audiences with a thought leadership program, regional campaigns and social media immersion.

RPG helped Cook Medical to demand media attention

The Results

eClinicalWorks: Healthcare PR Strategy