eClinicalWorks: Healthcare PR Strategy
eClinical Works needed to differentiate itself as the comprehensive ehealth records leader. Racepoint Global developed a healthcare pr strategy, to drive awareness of eClinicalWorks ehealth solutions and encourage consumers and patients alike to take control of their health.
Racepoint Global leveraged company news like funding, customer announcements and product rollouts to reach industry publications and maintain credibility in the health sector. As part of RPG’s healthcare PR strategy, we took it one step further, we identified influencers from top-tier business media outlets and introduced them to co-founder Girish Kumar Navani’s leadership and management skills.
Through RPG’s effective healthcare PR strategy, eClinicalWorks secured 30+ interviews with business and trade press, including NY Times, WSJ and the BG. Coverage ran in Wired, Forbes, Boston Business Journal, Huffington Post and Fortune.