Huawei: Global Product Launches
Huawei, a Chinese-based consumer technology company, is rapidly expanding. To become an industry leader, they looked to us, a global agency, to launch their flagship devices to a worldwide audience.
We needed to get the world talking. To do that, we held large-scale press conferences in key geographies around the world during major events such as CES, MWC and IFA. The results? Tens of thousands of articles and reviews that helped drive sales to an all-time high.