Huawei: Global Product Launches

Huawei, a Chinese-based consumer technology company, is rapidly expanding. To become an industry leader, they looked to us, a global agency, to launch their flagship devices to a worldwide audience.

The Challenge

We needed to get the world talking. To do that, we held large-scale press conferences in key geographies around the world during major events such as CES, MWC and IFA. The results? Tens of thousands of articles and reviews that helped drive sales to an all-time high.

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The Results

600+
media at every press conference
160K+
articles & reviews in 2016 alone
202%
increase in coverage year-over-year
40+
combined awards at CES & MWC 2016

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