MEDC: Public Education Campaign

After Time Magazine published its “The Tragedy of Detroit” cover story, Racepoint Global was tasked with launching a public education campaign that highlighted the positive innovation and entrepreneurship happening in Michigan.

The Campaign

As part of RPG’s public education campaign, we mapped perception gaps, finding important differences in opinions vs. reality. By actively communicating with reporters and citizens, we uncovered Detroit’s counter narratives. These stories had the power to shift national social perception, reaffirming Detroit’s legendary status.

RPG's public education campaign resulted in Time publishing its feature story about Detroit and cited MEDC as a source

 

Through public awareness, RPG reaffirmed Detroit's legendary status

The Results

RPG’s public education campaign resulted in Time publishing its feature story “Detroit: America’s Emerging Market” just 12 months after the negative article lamenting Detroit’s losses and cited MEDC as a source.