New Balance: Global Communications Strategy

Already an athletic leader in America, New Balance needed a global communications strategy to achieve recognition abroad. Racepoint Global worked to create global noise during its first ever cross-continent event announcing its launch into the international football market.

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The Campaign

Racepoint Global’s UK and US offices partnered to produce simultaneous media events in London and New York. To drive global communication and online engagement, we live-streamed each event and gave consumers the chance to interact with football players in Q&As. Our PR team leveraged New Balance executives and sponsored players for widespread media coverage and attendance.

RPG helped New Balance’s global communications strategy achieve widespread media coverage

updated NB images

updated new balance photoThe Results

Near 100%
attendance at NYC launch event
420MM
impressions
$1MM
in ad equivalency

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