New Balance: Global Communications Strategy

Already an athletic leader in America, New Balance needed a global communications strategy to achieve recognition abroad. Racepoint Global worked to create global noise during its first ever cross-continent event announcing its launch into the international football market.

6L1A8429

The Campaign

Racepoint Global’s UK and US offices partnered to produce simultaneous media events in London and New York. To drive global communication and online engagement, we live-streamed each event and gave consumers the chance to interact with football players in Q&As. Our PR team leveraged New Balance executives and sponsored players for widespread media coverage and attendance.

RPG helped New Balance’s global communications strategy achieve widespread media coverage

updated NB images

updated new balance photo

 

The Results

 


Consumer
WHOOP: Storytelling Campaign
Consumer
Glidden Paint: Social Media Strategy
Consumer
Olympic RESCUE IT!: Content Strategy
Consumer
Shoo the Flu: Consumer Marketing Strategy