New Balance: Global Communications Strategy
Already an athletic leader in America, New Balance needed a global communications strategy to achieve recognition abroad. Racepoint Global worked to create global noise during its first ever cross-continent event announcing its launch into the international football market.
Racepoint Global’s UK and US offices partnered to produce simultaneous media events in London and New York. To drive global communication and online engagement, we live-streamed each event and gave consumers the chance to interact with football players in Q&As. Our PR team leveraged New Balance executives and sponsored players for widespread media coverage and attendance.