Olympic RESCUE IT!: Content Strategy
DIYers had issues with Olympic RESCUE IT! deck and patio resurfacer. Racepoint Global soon discovered what they really had was a prep problem — so we set out to correct it with a content strategy.
As part of the content strategy, Racepoint Global developed Prep Matters to delicately teach consumers what they thought they already knew. It became a mantra instead of a lesson that engaged instead of scolded the audience. Racepoint Global developed engaging social content in the DIY space, produced videos that demonstrated correct usage, and coordinated product giveaways. In the end, RPG’s content strategy sparked positive social conversation about the importance of prep in all matters.