Samsung: PR Strategy
With a tight turn around, Racepoint Global developed a PR strategy to build speculation surrounding the launch of Samsung's Innovation and Strategy Center. It culminated in a digital health technology press event, reaching developers and educating the media on Samsung’s platforms.
Racepoint Global’s PR team activated social media and press buzz leading up to a large-scale partner and prep event in San Francisco called Voice of the Body. As part of the PR strategy, RPG distributed save-the-date invitations that strategically targeted media and influencers, encouraging them to join the healthcare technology dialogue.