Samsung: PR Strategy

With a tight turn around, Racepoint Global developed a PR strategy to build speculation surrounding the launch of Samsung's Innovation and Strategy Center. It culminated in a digital health technology press event, reaching developers and educating the media on Samsung’s platforms.

The Campaign

Racepoint Global’s PR team activated social media and press buzz leading up to a large-scale partner and prep event in San Francisco called Voice of the Body. As part of the PR strategy, RPG distributed save-the-date invitations that strategically targeted media and influencers, encouraging them to join the healthcare technology dialogue.

RPG's PR team activated social media and press buzz for the Voice of the Body event

RPG developed a PR strategy to build speculation surrounding the launch of Samsung's Innovation and Strategy Center

The Results


Technology
PeopleFluent: Brand Communication Solution
Technology
Huawei: Global Product Launches
Consumer
WHOOP: Storytelling Campaign
Technology
ARM: Global Messaging Strategy