Shoo the Flu: Consumer Marketing Strategy

The mission: vaccinate students against the flu to promote a healthier Oakland. Racepoint Global's consumer marketing challenge was educating the diverse community about why in-school clinics are safe and effective.

The Campaign

Racepoint Global took a kid-friendly approach that made it easy for families to talk, think and learn about the safety and effectiveness of the flu vaccine. With RPG’s consumer marketing strategy, we were visible all over the community and speaking the languages (literally…six in total).

RPG's content strategy helped Shoo the Flu promote the importance of vaccinating students

With RPG's consumer marketing strategy, Shoo the Flu was visible all over the Oakland community

RPG's consumer marketing strategy took a kid friendly approach for families to learn about the effectiveness of the flu vaccine

 

RPG's Client Work: Shoo the Flu Consumer Marketing Strategy

 


The Results

8,500
flu vaccines at 100+ schools
500k+
collateral and promotional material
23MM
impressions

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