Shoo the Flu: Consumer Marketing Strategy
The mission: vaccinate students against the flu to promote a healthier Oakland. Racepoint Global's consumer marketing challenge was educating the diverse community about why in-school clinics are safe and effective.
Racepoint Global took a kid-friendly approach that made it easy for families to talk, think and learn about the safety and effectiveness of the flu vaccine. With RPG’s consumer marketing strategy, we were visible all over the community and speaking the languages (literally…six in total).