WHOOP: Storytelling Campaign

Already worn by professional athletes, WHOOP called upon Racepoint Global to share its story with a broader consumer market. In a crowded playing field, our challenge was to differentiate WHOOP from competitors and showcase what makes them a step above the rest.

The Challenge

In a four-month period, we spearheaded WHOOP’s consumer launch, and made a splash with product reviews and proactive storytelling campaigns wrapped around their partnerships with the MLB and the NFL Players Association.

The Results

200+
Articles including ESPN, USA Today, Bloomberg, WIRED and Inside Edition.
30Under30
Recipient from Forbes for Manufacturing & Industry.
50+
Product reviews and holiday gift guides, including Inc., CNET, Wareable, Tom’s Guide
5
Top-tier broadcast interviews, including ESPN SportsCenter, Charlie Rose, Bloomberg TV, MLB Network

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