WHOOP: Storytelling Campaign
Already worn by professional athletes, WHOOP called upon Racepoint Global to share its story with a broader consumer market. In a crowded playing field, our challenge was to differentiate WHOOP from competitors and showcase what makes them a step above the rest.
In a four-month period, we spearheaded WHOOP’s consumer launch, and made a splash with product reviews and proactive storytelling campaigns wrapped around their partnerships with the MLB and the NFL Players Association.
Articles including ESPN, USA Today, Bloomberg, WIRED and Inside Edition.
Recipient from Forbes for Manufacturing & Industry.
Product reviews and holiday gift guides, including Inc., CNET, Wareable, Tom’s Guide
Top-tier broadcast interviews, including ESPN SportsCenter, Charlie Rose, Bloomberg TV, MLB Network