Every Company is a Tech Company

RJ Bardsley

Chief Strategist, Global Technology Practice

In the home improvement category, you know that immersive digital and mobile experiences are critical to fueling customer engagement that drives sales. Your customers are using technology to discover, design, shop and buy, and they have for a long time. That’s great, but that’s not what we’re talking about when we say that every company is a tech company.

Your products solve your customers’ problems and delight them. Your customers (consumers and pros), and distributors understand what you do and how well you do it – but are they ready for the step change you’re about to make as you innovate and launch connected products and experiences? You’ve been to R&D and product development meetings – is your brand promise a ready platform for this innovation? This is the crux of it – ensuring that your brand is evolving to prepare your stakeholders and customers for products and solutions you’re building for the new IoT reality. You need to prepare your brand to support this level of innovation as a logical extension of who you are and what you’re about.

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