Jennifer Signorini is a senior vice president at Racepoint Global with nearly 20 years of agency experience. During her career Jen has led PR campaigns for technology and consumer technology brands with expertise in retail, mobile and wireless and healthcare. At Racepoint, Jen has a particular passion for helping brands to navigate the new media landscape and integrating paid, earned and owned media campaigns to elevate brand reputation.
Jen managed the PTC North America Account for eight years and facilitated communications across 13 geographies. She was also integral to the launch of the Verizon Wireless brand. Additional client experience includes Avaya, Staples, Avery Dennison, Lexmark, Sylvania.
Prior to joining Racepoint Global as a member of the leadership team in 2011, Jen spent 15 years at Weber Shandwick where she managed day-to-day program execution for large brands to ensure ensuring strategy, messaging and program execution were consistently delivered across markets.
Jen is highly committed to building partnerships with her clients to deliver measurable results, and in many cases her day-to-day strategic counsel has evolved the relationships in long-standing agency account stature. Jen’s experience includes brand building, messaging and positioning, thought leadership, executive visibility, media and analyst relations, social media campaigns, executive speaking programs and trade show PR.
Jen is a summa cum laude graduate of Boston College and a member of the Greater Boston Chamber of Commerce “Boston Future Leaders” program for 2010.