Larry is a globally known expert on public relations and marketing services, founder of several successful public relations and interactive marketing agencies, author of five forward-thinking marketing books and co-founder of the largest interactive advocacy organization in the world. Recognized as a thought leader on how digital technologies have driven new levels of customer engagement, Larry has helped both international and emerging companies become powerhouse brands; his clients include ARM, AT&T, Boston Scientific, Coca-Cola, General Electric, General Motors, IBM, Kaiser Permanente, Microsoft, PTC, Pittsburgh Steelers, SAP, and Verizon Wireless.
He has over 30 years’ experience as CEO of both mid- and large-scale companies. He is co-founder and Chairman of the Board of Directors of the Massachusetts Innovation and Technology Exchange (MITX), on the Board of Directors for Pegasystems, Inc. (PEGA) in Cambridge, Mass. and Macromill Group (TYO:3730) in Japan. He’s currently completing his sixth book, Authentic Marketing: How to Capture Hearts and Minds Through the Power of Purpose.