As CEO and President, Peter drives the strategic direction and growth strategy for the company. Under his leadership the company has emerged as the top technology firm in the US and the number one agency by size in New England. Since assuming leadership, Peter has expanded the company’s footprint in Asia and the US and is overseeing plans for further European expansion.
Peter’s vision focuses on the need for PR and advertising to integrate delivery and use technology to better understand and engage with influencers and customers at a personal level. His strategy at Racepoint includes leveraging FieldFacts to narrow the universe of prospective targets and to leverage their distributed networks to amplify clients’ campaigns. The resulting ROI has enabled Racepoint to attract leading brands like Huawei, Panasonic, Mass General Hospital and Honor to the company’s fast growing client roster.
Peter’s background in finance has enabled him to drive greater productivity and profit at Racepoint. He applies a set of criteria that ensures greater evenness of productivity while enhancing client and staff satisfaction. In his years as President and CEO, the company has been named Best Place to Work by PR Week on three separate occasions.
Peter lectures at leading colleges Boston University, Emerson and the Hult international School of Business on the transformative trends redefining the communications sector. He has addressed the PRCA, the Holmes Report and several governing associations on the escalating role of PR in driving ethics in the business sector. He has written extensively on the need for greater self-governance by the tech industry in the face of fake news and more responsible drug discovery in the era of the opioid epidemic. He is sought by international leaders to address the topic of the recapitalization of the economy by technology companies.