RJ Bardsley

Chief Strategist, Global Technology Practice

As Chief Strategist of Racepoint’s Global Technology Practice, RJ’s role is to partner with clients to develop comprehensive communications strategies and breakthrough integrated campaigns that center on social, experiential and traditional media engagements. In his work at Racepoint, RJ has helped define and execute influencer and media relations strategy for some of the leading technology brands in the world. His work with companies including Huawei, MediaTek, Marvell, Samsung, ARM, Sony, E Ink, Microsoft and IBM, among others, has helped launch initiatives and shape brand voices.

Prior to working at Racepoint, RJ held positions at other agencies, including Miller Consulting Group and Outcast. He also worked in house Ascential Software (now part of IBM) where he oversaw media and analyst relations in North America. RJ has experience in developing media strategy and communications campaigns in support of corporate and product launches, expansion, and IPO planning for technology and consumer brands. RJ works with clients in China, the San Francisco Bay Area, Boston and London.

Other Team Members

Larry
Weber

Chairman & Founder

Peter
Prodromou

President & Chief Executive Officer

Tony
Turner

Chairman, Asia

Karen
Bouchard

Chief Operating Officer & Chief Human Resources Officer

Dan
Carter

EVP, Managing Director, North America

Andrew
Laxton

EVP, International Strategies & Managing Director, Europe

Anne
Potts

EVP, Managing Director, Global Advertising, Branding & Business Transformation

Jeff
Grogan

EVP, Thought Leadership & Special Advisor

John
Gonnella

Executive Creative Director

Ani
Jigarjian

VP, Global Marketing and Business Development

Suzy
Hill

VP, Paid Media

Steve
Eppich

VP, Product & Platform Management