As Chief Strategist of Racepoint’s Global Technology Practice, RJ’s role is to partner with clients to develop comprehensive communications strategies and breakthrough integrated campaigns that center on both social experiences and traditional media engagements. In his eleven years at Racepoint, RJ has helped define and execute influencer and media relations strategy for some of the leading technology brands in the world. His work with companies including Samsung, ARM, Sony, E Ink, Microsoft and IBM, among others, has helped launch initiatives and shape brand voices.
Prior to working at Racepoint, RJ held positions at other agencies, including Miller Consulting Group and Outcast. He also worked in house Ascential Software (now part of IBM) where he oversaw media and analyst relations in North America. RJ has experience in developing media strategy and communications campaigns in support of corporate and product launches, expansion, and IPO planning for technology and consumer brands. RJ works with clients in the Bay Area, Boston and London.