Sally brings over 15 years of healthcare communications experience. Since joining Racepoint in 2006, her focus has consistently been with emerging and established brands in the medical device, diagnostics, healthcare IT, pharmaceutical and life sciences industries.
Throughout her career, Sally has driven results-oriented campaigns inclusive of earned and social media programs, strategic counsel and planning and implementation of large-scale events. Sally has an emphasis of consistently creating innovative solutions for her clients.
Sally has worked with a number of global brands including Pfizer, Merck, Novartis, ConforMIS, eClinicalWorks, West Pharmaceutical Services, Hologic, Beckman Coulter Genomics, Dana-Farber Cancer Institute and Cook Medical.
Throughout the years, Sally has focused campaigns on disease areas including osteoarthritis, neurology, women’s health, cardiovascular diseases, diabetes, endoscopy, urology and pediatric vaccines. In addition to her healthcare experience, Sally has also worked with a number of top celebrities and professional athletes in her awareness campaigns. Sally is responsible for leading the strategic planning and positioning across her accounts and ensuring her teams are tracking accurately to deliverables.