On October 24, Digital Influence Group CEO Glenn Engler spoke at the Digiday Agency Summit in Palm Beach, FL.
Digiday Agency Summit Overview
The Agency Transformed: Digital media has disrupted the traditional business model, forcing agencies to embrace an ever-changing environment. Advertisers have more choices than ever before, but they often don’t know how to find the best option that suits their needs. It’s up to the agencies to help their clients rethink their brands and outreach efforts, while at the same time keeping on abreast of the evolving landscape. At the Digiday Agency Summit, we highlight the challenges and the opportunities in transforming agencies under the reigning emperor of digital media.