Social media is a critical component in the B2B technology buying process. Buyers are increasingly turning to user-generated content and online recommendations to help make purchasing decisions. B2B technology marketers must leverage the power of social media to better meet the needs of potential buyers and build lasting business relationships.
Download the Social Media and B2B Technology Marketing White Paper.
In January 2010, Digital Influence Chairman Larry Weber spoke with Dave Munn of the IT Services Marketing Association (ITSMA) and Pauline Ores of IBM about the ways B2B technology companies can effectively integrate social media into their marketing plans.