CES 2025 offered an inspirational view of the future of technology. Industry leaders and disruptors alike converged to unveil innovations that will shape the future of consumer experiences and business strategies. From transformative AI applications and fierce chipmaker competition to healthtech redefining wellness, this year’s show was as diverse as forward-looking.
PR and comms professionals attend CES yearly because these developments matter—especially to our clients, as we position them to succeed in 2025 and beyond. Here are some highlights and trends I encountered at this year’s CES.
AI and Robotics Are Everywhere
No surprise: AI was inescapable at CES 2025, with the show floor filled with AI-enabled wearable devices, displays, autonomous drones, laptops, and agriculture machinery.
From hyper-personalized wearables to industrial equipment, photo-realistic visuals and lifelike video content, smart devices for home, and automobiles that adapt to your mood, AI is not a tool—it’s a partner driving innovation, efficiency, and creativity across every facet of our lives.
Storytelling matters for AI-enabled products—for all products, actually. Among other things, how we tell these stories enhances brand connection and loyalty, and companies that excel in storytelling can achieve 30% higher customer retention. Racepoint is hyper-focused on guiding clients toward impactful, emotive and meaningful storytelling that connects with audiences and drives results.
Chipmakers Battle for the Spotlight Amid Nvidia’s Market Dominance
After all the buzz around AI accelerators in 2024, major chipmakers used CES 2025 to debut their latest consumer-facing innovations, from AI-powered laptop chips to desktop processors optimized for gaming and rendering.
While many of the innovations were well-received, NVIDIA took center stage— in a big way— with one of the most attended keynotes. The company debuted hardware and software solutions for gaming, AI, robotics, autonomous vehicles, and personal computing.
New tech innovations cannot be achieved without chips. They enable our digital ecosystem. At Racepoint, we don’t just tell stories about chips— we ignite conversations about technical marvels that transform into human breakthroughs and shape our digital-first world.
Healthtech Innovations Promote Personalization & Importance of Data Protection
Many healthtech innovations unveiled at CES 2025 share the same central theme: improving health outcomes through personalization and secure access to critical health information.
According to Salesforce, 73% of consumers expect better personalization as technology advances, and many new healthtech brands delivered on this front.
Highlights included at-home hormone test kits, advanced sleep trackers and ECG-capable smart rings. These technologies enable continuous monitoring, early detection, and on-demand results—all parts of empowering consumers to shift from reactive to preventive care models.
What is more personal than our health? Nothing. This is why it’s also worth noting that the same Salesforce report found that 79% of customers say they’re increasingly protective of their personal data. Healthtech companies that reliably secure their customers’ sensitive health information and effectively communicate to convince consumers of that security will have a significant competitive advantage.
Closing Remarks
I could go on and on about all the innovations revealed at CES 2025, but I am walking away confident that innovative solutions are only part of the story.
Our founder, Larry Weber has said for decades, “every brand must think like a technology company to stay relevant, competitive, and innovative.” Technology is the backbone of every industry, from agriculture to healthcare to retail. A tractor company, for example, is no longer just manufacturing machinery; it’s creating data-driven ecosystems powered by AI and automation to optimize farming and feed millions of people.
Thinking like a technology company means reimagining your product or service as part of a connected, intelligent ecosystem, where data drives efficiency, enhances customer experience, and unlocks new revenue streams. It’s about shifting from being a product-centric organization to a solution-oriented one, with technology at the center, enabling transformation and growth.
As we close out CES 2025, Racepoint is more committed than ever to shaping and leading these conversations that matter.